DENVER, Colo. and MINNEAPOLIS, MN – (August 23, 2016) – Cologix, a leading North American network-neutral interconnection and data center company announced today that it has entered into a distribution partnership with Broadline Solutions, a master agency specializing in cloud, colocation and connectivity. The new partnership focuses on delivering Cologix’s colocation and interconnection services through Broadline’s extensive partner network.

Broadline partners will now be able to build and deploy complex business solutions built on top of Cologix’s best in class data centers around North America. The combination of Cologix data centers and Broadline’s expertise in networking services will provide end users with a unique solution set of cloud technologies, networking and data center services.

“Broadline collaborates with a wide range of clients including enterprise, retail & healthcare on strategic solutions to meet their business needs and we are pleased to add our robust interconnection and colocation platform to their comprehensive solution offering,” stated Stephen Callahan, Senior Vice President of Channel Sales. “We focus on key distribution relationships that complement and extend the reach of our data center solutions. We are excited to launch and support our partnership with Broadline and their best-in-class network for subagents.”

Through Cologix’s Channel Partner Program, Broadline can offer scalable interconnection and secure, reliable colocation services from one of nine unique markets in the United States and Canada. Cologix data centers, located in Columbus, Dallas, Jacksonville, Lakeland, Minneapolis, Montreal, Toronto and Vancouver, offer access to 450 unique network choices. Broadline helps businesses across the globe with their cloud, colocation and connectivity needs, acting as an advocate to manage pricing, contracts, product selection, network design consulting, post-sales support and business continuity.

“Our customers are sophisticated users of cloud, colocation and connectivity that understand the importance of choice and future-proofing their business,” stated Wade Acheson, Principal of Broadline. “Cologix not only offers the broadest access to networks in their Meet-Me-Rooms across their unique markets, but also enable customizable and scalable colocation solutions with access to a wide selection of cloud service providers that resonate with enterprises that need to future-proof their IT infrastructure. We look forward to leveraging Cologix’s data center platform to continue to offer best-in-class solutions and choice for our customers.”

Cologix Inc. is a network-neutral interconnection and colocation data center company headquartered in Denver. Cologix provides scalable interconnection services and secure, reliable colocation services. Cologix operates densely connected, strategically located facilities in Columbus, Dallas, Jacksonville, Lakeland, Minneapolis, Montreal, Northern New Jersey, Toronto and Vancouver. With more than 450+ network choices and 24 prime interconnection locations, Cologix currently serves over 1,600 carrier, managed services, cloud, media, content, financial services and enterprise customers. The company’s experienced local service teams are committed to providing its customers the highest standard of local customer support. To arrange a tour of the center closest to you, contact us at Follow Cologix on LinkedIn and Twitter.

About Broadline Solutions

Founded in 2002, Broadline Solutions is a master agency focused on helping businesses across the U.S. with their cloud, colocation and connectivity needs. With clients in enterprise, retail, healthcare and a range of other industries, Broadline acts as an advocate to manage pricing, contracts, product selection, network design consulting, post-sales support and business continuity. For more information, call 763.235.2000 or visit

Media Contacts:
Julia Kendall
VP, Marketing

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Selling SD-WAN: Here’s How to Get in the Game

News flash: According to a recent report from SDxCentral, titled “SDxCentral and NFV Market Size Report 2015 Edition,” software-defined networking (SDN) revenue (combined with that of NFV) will exceed $105 billion per annum by 2020. Your customers will soon expect you to advise them on the ins and outs of advanced SDN solutions, i.e., SD-WAN, as time passes and they become more mainstream. If you’re not up-to-speed, now is the time to get your head in the game and learn all that you can about selling SD solutions.

To help you get your bearings, we asked our vendor Aryaka to provide us with actionable insights and advice on how to prepare yourself for this fast-growing market. Let’s break this down a bit …

The (short) history …

The last major WAN breakthrough was with MPLS over a decade ago. While MPLS provides enterprises with a private global network, which mitigated performance problems inherent in public Internet and IP SEC WAN solutions, it was still not a perfect answer to multi location connectivity.

Today, SD-WANs offer a direct resolution of MPLS drawbacks in that, depending on the sophistication of the provider, they can be launched immediately (whereas MPLS takes months) and reduce congestion and packet-loss associated with the public Internet. With SD-WAN, enterprises gain access to Internet links with points of presence all over the globe that directly connect international offices, bypassing the congested middle-mile. As such, businesses can send mission-critical applications over this sped-up intelligent pathway, reducing packet loss and latency, while using the higher-latency public Internet for low-priority / effort traffic.

The key drivers …

There are three primary drivers for SD-WAN adoption, as told to us by our friends at Aryaka. You must understand these business challenges before you begin selling SD-WAN solutions to your customers. Then you will be better-positioned to explain the benefits of a robust SD-WAN solution.

  • Disconnect between business and IT: An SD-WAN solution bridges the gap between business and IT because it’s an easy-to-comprehend technology. For instance, when pitching SD-WAN to the CEO of an enterprise, IT staff can explain that they will be able to control the applications that must perform at an accelerated pace while gaining the agility and Internet performance of a private network. As such, the CEO can decide which applications are mission-critical and enable their higher-level performance over other apps so that business workflow does not suffer. In effect, business and IT departments can more easily collaborate over this simple-to-understand networking solution.
  • Disparate offices: Since all mission-critical applications can be accessed through the cloud, an SD-WAN solution simplifies network operations at disparate branches. That is, with SD-WAN there is no need for international branches to host devices on-premises because all applications can be accessed through the cloud, eliminating the need for on-site infrastructure. For instance, Aryaka’s global SD-WAN solution includes a customer portal that employees can access from any location.
  • Capital expenditures: SD-WAN solutions delivered through the cloud help reduce capital expenditures. That is, on-premises infrastructure isn’t required to launch an SD-WAN model, as the vendor manages the network at a remote location. What’s more, Internet links with points of presence all over the world ensure improved uptime, so the threats and potential costs of downtime are reduced.

Now that we’ve covered a bit of history and some key drivers of SD-WAN adoption, let’s discuss how you as a partner can apply this knowledge to your sales strategy.

What to look for in an SD-WAN provider …

An ideal SD-WAN provider should boast Internet link functionality, a private core network and a private global network. Why? Because, in order for your customers to gain the most from their global connectivity solution, they need a fool-proof network that delivers best-in-class performance that bypasses the public Internet, reducing the likelihood of traffic congestion and packet loss.

What’s more, the SD-WAN provider you recommend to your customers should offer white-glove customer service so that they receive the support they need when handing off the management of their mission-critical applications to a third-party vendor. In other words, your SD-WAN vendor of choice should provide a fully integrated service so that your customers gain the performance, maintenance, management and security of an entire IT staff—all through a cloud-based platform.

Matching an SD-WAN vendor to a customer …

When it comes to global networking connectivity, no two customers are alike. As such, you must understand your customers’ unique use-cases and networking challenges. From there, you can select the SD-WAN vendor and specific solutions that match their needs. Some questions you might ask to better understand your customers’ challenges are:

  • What are the issues you face with your current network infrastructure?
  • Do you plan to deploy a hybrid WAN architecture (that is, are you opposed to moving fully to the cloud)?
  • What is your cloud migration strategy, and what services and applications are you looking to invest in?
  • What are your budget restrictions? Do you want to hire more IT staff or scale back?

Tactical questions such as these will help you to understand your customers’ individualized needs.

Here’s the truth: You’re not going to learn selling SD-WAN from reading a single article. The real key to your success is working side by side with a sales enablement strategist that can offer you the resources and education you need to succeed. Broadline is one such organization that is here to give a lending hand to partners looking to emerge in new markets, like SD-WAN.

Click here to request more about our partner program and how to connect with best-in-class vendors such as Aryaka.

Hops and Handshakes

fulton_smallBroadline is hosting a fun appreciation event at The Fulton Taproom December 8 from 3:00 P.M. to 7:00 P.M.  Enjoy brewery tours, all the beer you can drink and Nate Dogs.  No presentation, no pressure.  Bring a guest or three to this fun networking opportunity. See you there!

Click here to register!

Special Edition: It’s OK


We know sometimes it’s the give-aways that get the most attention. There is still time to register for this event and it’s OK with us if you’ve got your eye on one of the amazing give-aways provided by our generous sponsors!

Come to win one of these – and have fun learning at the same time.

  • R-15 Driver
  • Beats Ear Buds
  • Drone
  • Garmin S2 GPS watch
  • Les Paul guitar
  • GoPro
  • iPad mini
  • Titelist Cameron Select putter
  • And more!

The Event

Once a year, Broadline brings in the leaders in cloud, collocation, connectivity, compliance and security to benefit our valuable customers and partners.

Get on the fast track with this efficient and effective round table event to learn about what is trending in these critical business categories.

Travel the circuit in 15 minute increments to learn from key industry influencers about what every business is considering, and allocating staggering amounts of money and resources toward every year.

Enjoy complimentary breakfast, lunch and golf on the beautiful course at Rush Creek Golf Club.


  • Registration and Hot Breakfast (7:30am – 8am)
  • Welcome (8am – 8:15am)
  • Round table discussions (8:15am – 12pm)
  • Give-aways (12pm – 12:15pm)
  • Lunch and driving range (12:15pm -12:45pm)
  • Shotgun start on the golf course (1:00pm)

Register Now!

Know where you stand on the golf course and in business

tpnThe ThinkingPhones unified cloud communications platform connects thousands of locations and employees securely, efficiently and economically – enabling necessary mobility for today’s global workforce.

With our mobile functionality and analytics suite, business leaders know exactly where their teams stand at all times.

Learn N’ Links: 2015 Roundtable Event

Topics of discussion will be cloud, collocation, connectivity, compliance and security.

Get on the fast track with this efficient and effective round table event to learn about what is trending in these critical business categories.

Travel the circuit in 15 minute increments to learn from key industry influencers about what every business is considering, and allocating staggering amounts of money and resources toward every year.

Register Now!

Everyone Needs Fiber

zayoDid you know that Zayo Enterprise Networks provides voice and data solutions to businesses, schools, hospitals and government agencies across the United States?

ZEN delivers services that are key to the success of smaller single-site organizations as well as large multi-site enterprises, including Internet, Ethernet, Hosted PBX and SIP Trunking.

Learn N’ Links 2015 Roundtable Event

navisiteHovering with the idea of moving to the cloud but not sure what to expect?  Try NaviSite® Cloud Launcher… for FREE. The cloud is transforming IT.  With instant access to the NaviSite cloud infrastructure you have everything you need to:

  • Host applications
  • Trial new services
  • Support test and development
  • Add storage
  • Backup and recover

To learn more about NaviSite® and register for the event, click here.

Weekly Feature: How Big Is The Cost Of an Unplanned IT Outage?

viawestAccording to an Emerson Network Power Survey, businesses who experience an outage lose $5,000 per minute on average in downtime cost and Deloitte & Touche states that 50% of businesses without a business continuity plan fail following a major disruption.

In the likelihood of a disaster, the continual operation of your business is dependent on your ability to replicate your IT systems and data. Many businesses must also consider regulatory and compliance requirements which require them to secure their data safely so it can be immediately retrieved.

What is your disaster recovery plan? Allow the experts at ViaWest to provide the backup solution that your business needs. ViaWest’s backup and replication options provide a variety of capabilities to support disaster recovery and business continuity.

Additionally, we have certified compliance experts to help you ensure compliance is built into your plan.

ViaWest has a 100% commitment!

  • 100% network availability
  • 100% power availability
  • 100% redundant hardware availability
  • 100% customer satisfaction guarantee

Weekly Feature: It’s a BullsEye!

bullseyeHere are three reasons to come see BullsEye at Broadline Solutions’s Learn N’ Links 2015.

The Provider of Choice for 15 Years

BullsEye offers a complete portfolio of nationwide analog phone, Internet, Digital Voice, unified communications, VoIP and managed services to small, medium and large enterprises nationwide.

Eliminate the Finger-Pointing

Businesses like yours choose BullsEye Telecom because we help eliminate the hassles of managing multiple providers and all the finger-pointing that is inherent to the process.

Quantifiable Benefits

We provide quantifiable improvements that include:

  • Reduced total cost of ownership for your telecom solutions
  • Cost Management – Delivered through an aggressive customized pricing structure
  • Personalized Account Management Support
  • The convenience of a standardized solution across multiple locations
  • A single consolidated invoice solution for all services and locations
  • Online management tools for greater control and more powerful telecom management, trouble ticketing and service support

BullsEye guarantees reliability, performance and security to meet your nationwide telecom needs.

Weekly Feature: 1.1 billion people from 137 countries in over 250 million virtual meetings, but who’s counting?

pgiPGi is a global leader in providing cloud-based audio, web and video conferencing and collaboration SaaS solutions for over 20 years.

PGi’s cloud-based software applications let business users connect, collaborate and share ideas and information from their desktop, tablet or smartphone, enabling greater productivity in the office or on the go.  PGi’s flagship products, iMeet® and GlobalMeet® ,  offer fully-integrated conferencing solutions that are feature-rich, easy to use, and come complete with an Outlook® toolbar plug-in to send out meeting invitations instantly and free mobile apps to connect anytime, anywhere.  And, GlobalMeet® Audio for Lync Online provides users with an integrated solution that brings superior voice quality to every Lync Online meeting with internal and external participants, expanding the call beyond the Lync network.

The PGi Difference:

  • Trusted with more than 45,000 enterprise customers including 75% of the Fortune 100
  • Integrated solutions from one provider reducing costs and increasing productivity
  • SaaS services that are easy to use, easy to order and integrate within existing systems
  • Mobile Apps that meet the demand for anytime, anywhere communications
  • One of three audio conferencing solutions in  the world to support Lync.

Contact Us Today!